After one month from my first concert
in Nottingham, this week I attended the James Blunt concert. I bought the
ticket on-line really at the last minute, because the concert was on Saturday and I
bought this ticket on Thursday. Again I decided to buy the tickets on-line because it's the fastest and easiest method.
But what influenced this purchase? Obviously
the first motivation is that I like this singer and his songs. His songs
sometimes reflect my personality and my mood so I could not skip this event. This
is an example of individual influence.
The second influence is an example
of social environment influences. Compared with the first concert, where I went
alone, for this I went with my friend. I was influenced by my friend, because he
loves James Blunt and his high motivation and high involvement influenced my behaviour
and this purchase.
The third influence is linked to the
Ed Sheeran concert. I was really satisfied with that performance and situation (not
only for the concert, but also for the atmosphere in the Capital FM Arena), and
I needed to repeat this emotion. When I'm satisfied with a purchase, especially
a service purchases (such as concert, movie ticket, stadium ticket, hotels,…) I
tend to repeat the same purchase in the future. I’m really influenced by the
emotional experience. This is an example of when post-consumption satisfaction influences my next purchase.
The last but not the least influence
is the promotion of this concert. In fact I saw the poster of James Blunt out
of the Arena and in the city centre. This is an example of a mass communication methods.
Is not the only way that this organization uses, indeed when there is a new
event I receive an e-mail with the details. I think it’s a good idea to attract attention.
For those kind of purchases I'm not
influenced by the price, because the emotion that I feel has more value than the
price.
Again my expectations were respected
and the desire to another concert grows!
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