Ed Sheeran concert ticket & T-shirt

I bought this ticket just two weeks ago, because when I went to the ticket office at the start of September the operator told me that the Ed Sheeran concert was sold-out. However I needed this ticket because I really like this singer and also because my friend recommended him. I started to look on the web site (3 or 4 times for week) and finally I found this ticket.

My personal involvement in this purchase was very high for different reasons. First, I considered that product important because I think that I have only this chance to see Ed Sheeran live (in the country where I’m living now). Second, I think that the consequences of a `failure to purchase` it would be negative.

In this purchase I was influenced by the environmental inputs because I knew that there was the concert only when I saw the advertisement on official the Capital Fm Arena Facebook page. Also I was influenced by my friend who told me that an Ed Sheeran concert is amazing.

My decision making became really complete after the concert, because enthusiastic for the Ed Sheeran performance, I bought the official t-shirt. According to John C. Mowen (1988), this is an example of impulse purchase related to Experiential perspective, because I bought this t-shirt to remember this moment and I bought it only at the end of the concert.  

Post-consumption evaluation was very positive, and I think this will influence my next ticket purchase. 

Food purchases

Usually I do my food shopping on Sunday morning, because I have most time and also because I like to eat different food at Sunday lunch.

During the week I write in my shopping diary what I need to buy. I think that is really important to organize the purchases and also to avoid buying unnecessary things (without this diary it would be possible to forget certain products!).

When I buy food products I see the price and the date when it’s better to consume this food. I realise that I’m very influenced by offers such as “2x1”, when it’s possible to buy 2 products and pay only for 1 (it’s the same for “3x2”). I think that promotion is very attractive specially for the students. Important it’s also the “half price” products where for that week you can pay only half of the original price.

For certain products I’m very influenced by the origin of the product. For example for the “pasta”, the Italian flag in the packaging influences my decision. I think that the flag influences a lot of people, because the tradition and the origin of this product is connected to Italy.  It’s the same when I decide to buy sauce for my pasta.

For the food purchases I go to Aldi, because it's cheap, it's near to my house and it's open until 10pm. Sometimes I like go to Tesco when it’s possible to find different brands and different kinds of products. 

Impulse purchases at Primark

Primark is one of the most famous shops in Nottingham and in the UK. I think it's most loved by students because is cheap but the products are fashionable! Primark's strategy is to create a need in customers when they are in the store.

The first impression when you come in a Primark store is chaos. There is whatever you want but the products are not well organized. Often the store is full of people and finding the right product requires more time than expected. I think this is Primark's strategy, because while you find a product that you need it's possible to see other products that catch your attention.

For example, when I went to Primark to buy a gym bag I didn't need the gloves and the t-shirt (shown in this picture) before entering but I saw them in the shop and I bought them. My involvement in this purchase was very low, because I didn't evaluate the different alternative or more information about the product: I just bought!

According to John C. Mowen, (1988) this is an example of Experiential Perspective, in particular it was an impulse purchase.

In that case for the gloves I'm affected by an accelerator impulse (Bayley and Nancarrow, 1988) because now (October) I don't need gloves but I know that in December  I would have to buy them.